Wednesday, May 30, 2007 

Vol. 3 No. 10


Wharton Reunion 2007
(a first….a short blog entry that has nothing to do with cars)


As the last entry, on the 2007 NAFA Conference, highlighted its 50th, “Golden Anniversary,” I thought maybe it would be fitting to mark a small anniversary of my own recently. The University of Pennsylvania’s Wharton School Reunion 2007, was held during Penn’s graduation weekend, May 10th – 13th, and this year, for the first time (as an old alumni), I was honored to be asked to on one of the panel presentations, “The Entrepreneur’s Perspective – Lessons from Wharton Alumni.”

Now, I’m not sure what lessons I could give to a very bright audience filled with students and accomplished alumni entrepreneurs, but it was very interesting listening to the other two panel members: Jerry Turner W’57, founder of American Sporting Goods (maker of Avia, Turntec and AND1 brands) and Brandon Watson, WG’97, founder of IMSafer, Inc. The moderator, Bob Chalfin, W’78; WG’78, J.D. C.P.A, a Lecturer at Wharton,and President of the Chalfin Group, an accomplished entrepreneur and author in his own right, was equally informative and fascinating to listen to, so I was very, very pleased to be included in this panel. Being an experienced teacher at Wharton, Bob had the insight to override normal panel discussion type dialogue and jumped right into asking each of us just three questions, before turning it over to audience questions. The three questions for each of the panel members were: what were our three biggest mistakes, our three biggest successes, and our three biggest regrets… Revealing enough questions, of course…

In listening to the two accomplished entrepreneurs with me on the panel, each one kind of equidistant from my age in opposite directions, Jerry older and Brandon younger, it struck me that sometimes as an entrepreneur, we tend to get isolated and myopic in our struggles, and think that we travel a unique road of experiences. In fact, though our businesses where quite different, and ages were far apart, the fundamental elements of each of our experiences were quite similar. So the essence of an entrepreneur, that is, a few things expressed by each of us in different examples on the panel, can perhaps be distilled down to a few observations:

- Security and entrepreneurialism are, to be frank, opposite endeavors, at least until you retire or die… It doesn’t matter how big or how successful your enterprise, the essence of being an entrepreneur is an educated risk, we all have our neck on the line, every day, only the size of the “bet” (and the perks) get larger and more robust. I think Jerry described this best when he recounted how Phil Knight (founder of Nike), who had been an old friend and business client of his from the time Knight began in business, (and struggled with cutting a $10k check), answered his question of how it feels be running “a $10B company as opposed to a $10M company?” Knight answered, “pretty much the same, except for more zeros…” There were, indeed, many accomplished entrepreneurs in the audience as well, and we all echoed the same thing…even when conditions, and the banks and finance types, let us take a few chips off the table it is not the nature of the beast to head for security…the spirit to create, to build, to leverage, to be active in doing something different and in a different way, contradict the “clipping coupons” mentality, which, of course always requires personal risk, both financial and other kinds…

- Entrepreneurs are survivors. What may seem contradictory to the above perspective on security is not really, as, by definition, entrepreneurs are adaptable and always have a “back door” way to stay in the game and survive, even when the “worst” happens (and it usually does, at one time or another, to most entrepreneurs - I’m reminded of reading about Rupert Murdoch & News Corp’s very close brush with financial collapse a long time ago, when an entire financial workout agreement was held up and put in jeopardy by one small Pittsburgh banking institution, with the company’s continued existence in the balance…). I don’t think entrepreneurs, even very successful ones, are smarter than anyone else, but I do think they have an uncanny ability to adapt and survive, “until the wheel comes around.” One remembers that before the Internet boom of the late nineties, AOL was nicknamed the cockroach, as it changed its business model so many times just to survive before it hit the “wave” (remember it started out as a private, non-Internet based, network for gamers…), and more recently, "Paypal" started as a software encription firm. I think what Darwin said holds true for entrepreneurs, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”

- Of course, hard work, determination, endurance, planning etc., are all necessary ingredients to entrenprenurial success, however, in each case as well success (and failure for that matter), is at least half luck, no matter how you look at it. A very wise (and successful) entrepreneur once told me that, way back when I was an undergraduate student at Wharton (along with the statement, “anyone who tells you different either isn’t an entrepreneur or is intentionally telling you a lie”). I’ve found many, many examples which verify the truth in the statement. I once heard (from a reliable source) that IBM as much chose Microsoft as its vendor for DOS (its second contender) because the front runner vendor made the IBM executives who paid an onsite visit wait too long to see him…so IBM chose the second in line…and the rest, as they say, is history.


I immensely enjoyed the panel and the experience, and was fortunate enough to take in some of the other presentations and receptions while I was there; it was, as expected, quite an event. I’ve always been kind of in awe of the whole “Pennstitution” thing itself, from the first time I set foot on the large city center campus, through the seven years I spent in two schools, and now way after I left it all. The people, of course, make the over 200 year old institution and it still contains the most talented group (students, alumni, affiliates, etc.) I’ve ever met, although I may be a bit biased in that regard. It’s no mystery why I’ve been in business with many of my former classmates and other alumni, why I look for Penn interns, and have kept an office in the “Science Center” just outside Penn’s “University City” for many years. The environment and its community have always managed to keep even my poor brain active, which is quite an accomplishment…


** A FOOTNOTE: when I was leaving from the presentation, a gentleman came up and said that he liked what I said, and that he had seen me before in a former talk I did at Wharton. We started talking and it turns out he is the co-founder of one of the hottest new start-up properties in Silicon Valley-- Spock (a company on which I had just read great detail in the Wall Street Journal), funded by big VC names like Clearstone Venture Partners and Opus Capital Ventures. Spock is a company that is destined to revolutionize “personal search” in a way untouched by search services like Google. Currently in “invitation only” launch, it already has over 100 million peoples’ information indexed, with millions more added every day. With the caliber of people like that in audience, I can’t help but feel that maybe our places should have been reversed. In any event, I ask, how can one’s brain or enthusiasm not be charged in the company of such folks?

Thursday, May 17, 2007 

Vol. 3 No. 9


NAFA Conference 2007 “Experience Golden Opportunities”


“Experience Golden Opportunities” was the theme of the 2007 National Association of Fleet Administrators (NAFA) annual conference, May 5-8th at the George R. Brown Convention Center in Houston, Texas. This celebrated NAFA’s 50th year as an organization…and this marks my 21st annual NAFA Conference (I must have been under age when I attended my first few…). With its 90+ hours of fleet workshops and professional development seminars, NAFA once again presented more educational opportunities than any other fleet industry related event, and, once again, the exposition floor was filled with over 230 exhibitors. Of course, in addition, there were plenty of evening events for networking and socializing.

Led by incoming NAFA president Gayle Pratt, Manager, Purchasing & Fleet Services, Ecolab Inc., and Phillip Russo, CAE, the Executive Director of NAFA, the conference kicked off with an inspiring presentation by keynote speaker, Gordon Bethune, Chairman of Aloha Airlines, former CEO of Continental Airlines, and the author of the boook From Worst to First: Behind the Scenes of Continental’s Remarkable Comeback. Bethune is credited, along with his management team, with saving Continental from extinction with his “Go Forward plan,” to fix the problems of employee morale, the quality of the product, and the route structure, among others.


This Year: A Proposed New Name for the Organization, Reflecting an Expanded Mission

A first in its 50 year history, this year the Board of NAFA proposed to all that it adopt a new name for the for the organization, to be known going forward as the Fleet Management Association. Marking a multi-year evolution in branding, rather than a revolution in its mission, the name change reflects the expanding and expansive roll NAFA now plays in being the association for the management of vehicles, which includes various specialties such the Fleet Management Institute and the Law Enforcement Group, and an international constituency, with Canadian fleet manager members, etc.

Whether NAFA or FMA, the days of the conference were once again packed with seminars and workshops, with topics both specific to fleet management, such as, “Life Cycle Cost Analysis” or, “Anatomy of a Fleet Contract: What You Need to Know,” to more general business topics, such as, “Creating an Effective Business Plan.” Also, there were the annual topics updated, from “Medium and Heavy Duty Truck Emerging Technologies,” to “Canadian Truck Legislation,” to “Future Vehicle Technologies.” The manufacturers, General Motors, Ford, and Daimler Chrysler, all made presentations on product updates for law enforcement vehicles, and there were sector-specific workshops for corporate, utility, pharmaceutical and public service fleets, to name a few. I didn’t see anything this year on the roster specific to vehicle remarketing…and, as depreciation is still the single largest vehicle expense outside of fuel, of course, I was a bit disappointed on that score.


As always, the Fleet Exposition hosted an area of creative booths with a varied list of vendor services, from vehicle manufacturer displays to booths from the major fuel companies, from corporate fleet lessors to GPS navigation vendors. The expo included over 230 vendors in all, with contests, giveaways and candy, of course.

Chris Brown of Bobit Media withDavid Wurster & David Freed from ViNCENTRIC

As usual, the Affiliates and Manufacturers organized a great nighttime event to open NAFA-- a party befitting the surroundings. NAFA hosted “A Taste of Texas,” Sunday night, at the closing of the first day of the conference. And once again the NAFA folks hosted a semi-formal closing reception and dinner (fondly referred to as the “prom”). And of course, one night is always left open for the large corporate lessors to host individual receptions and dinners for their clients.


…And the Winner Is…

Every year at the NAFA Convention, a number of annual awards are given to the best and the brightest in the fleet industry. This year, Walter Burnett, CAFM, joined the elite club of NAFA members that have been awarded the “Excellence in Education” award. Walter is only the fourth member in the fifty year history of NAFA to receive this honor, which recognizes superlative dedication, leadership and personal sacrifice. In presenting the award, NAFA Senior Vice President Chris Amos said of Walter, “His selfless efforts have touched hundreds and hundreds of peers and helped to raise the professionalism of fleet management…in short, he is what excellence in education is all about.” Congratulations Walter, for an award well earned.


Automotive Fleet’s 2007 Fleet Manager of the Year: Lynda Dinwiddie

Although Automotive Fleet Magazine’s Fleet Manager of the Year and Fleet Financials Magazine’s Fleet Executive of the Year awards are not part of the official NAFA schedule, it is a fact that these annual awards are the most revered honors in the industry. Always revealed at a brunch on the Sunday morning marking NAFA’s first full day kick-off, I’ve had the honor of attending this event every year for a long time – it is one of those annual events I wouldn’t miss.

This year the Fleet Manager of the Year was chosen from 13 candidates, which, in turn were whittled down to three finalists before the final award recipient was selected.

Congratulations go to Lynda Dinwiddie, Associate Vice President, Fleet & Travel, Laboratory Corp. of America, the 2007, 23rd annual Fleet Manager of the Year award recipient, sponsored by Automotive Fleet Magazine, Wheels, Inc. and the Automotive Fleet and Leasing Association. Dinwiddie, an eighteen year veteran in fleet management, was recently promoted to Associate Vice President of LabCorp, and manages a staff of four and a 4,300-vehicle courier fleet with an annual per vehicle average of more than 50,000 miles. Among Dinwiddie’s fleet accomplishments, she has decreased effective monthly depreciation by $114 per vehicle annually over the past five years through cost management, decreased out-of-stock purchases, and maximized resale values by generating 40% driver and employee sales (an important statistic for companies like Driveitaway.com, I might add). She also lowered depreciation and overall cost per vehicle over the past three years by starting the “fall” ordering cycle in late June. Finally, Dinwiddie successfully introduced an online fleet safety program and rewrote LabCorp’s automobile policy manual.

Fleet Financial’s 2007 Fleet Executive of the Year: Vic Stewart

Congratulations are also in order for Vic Stewart, Vice President, Corporate Purchasing, Advance Auto Parts, for winning Fleet Financial’s 2007 Fleet Executive of the Year award, sponsored by CEI. Steward manages a fleet of 7,200 vehicles and supervises a fleet staff of 15. In 2006, for the second consecutive year, Stewart led his corporate purchasing/fleet team to a negotiated savings target of more than $20 million, achieving $24 million in annualized savings, 40% of which was fleet related. His fleet grew by more than 18% in 2006, from 6,100 units to more than 7,250, with no staff increase. He executed an equipment purchase-leaseback that generated over $3 million in revenue for Advance Auto Parts in the fourth quarter of 2006. Stewart also worked with the company’s AAP risk management and commercial sales teams to develop and implement a safety program, which resulted in a 10% reduction in accident claims per commercial delivery truck in 2006 versus 2005, an operating cost avoidance of more than $2 million.

Government Fleet’s 2007 Public Sector Fleet Manager of the Year: John Clements

John Clements accepting his award

Finally, congratulations are in order as well for John Clements, Fleet Operations, San Diego County of California, Government Fleet magazine’s 2007 Public Sector Fleet Manager of the Year, sponsored by Automotive Resources International (ARI) and Fleet Counselor Services.

Bravo to Lynda Dinwidde, Vic Stewart, and John Clements for winning the most prestigious awards in this business, and thanks to all of folks at Bobit Business Media for inviting us, once again, to this fantastic brunch and the awards ceremony.

The grand evening event to close the first full day of NAFA, as always, was well attended. A good time was had by all, as the country music played and guests dined on “Texan” cuisine. Some even pulled out their cowboy hats and cowboy boots in honor of the occasion! Upon the conclusion of the “Taste of Texas,” NAFA attendees spilled out into the hotel bar to continue mingling and catching up with old friends. Although packed with beneficial educational seminars and workshops, I think most can agree that some of the best times are spent networking at the social gatherings.


See Ya'll Next Year

Next year the 51st National Association of Fleet Administrators annual conference will be held in Salt Lake City, Utah. Well folks, until then it’s been fun….

Demetra Markopoulos, Driveitaway, on the Exhibit Hall Floor

Tuesday, May 01, 2007 

Vol. 3 No. 8

April 3 – 5, 2007: The New York International Auto Show, the JD Power Roundtable and the Morgan Stanley Global Automotive Conference – Part II.


I have to admit, I spent most of my time the second day of the Morgan Stanley Conference, which coincided directly with Preview Days of the New York Car Show, indeed, at the Car Show. Since both of these big time events where happening simultaneously, it was impossible to take in both at the same time, although I would have liked to been able not to miss either one.

The second day of the Morgan Stanley Conference began with a full group presentation by Frank Witter, the CEO & CFO, Volkswagen America & Volkswagen Canada, and then went back to having two concurrent sessions, one room hosting: John Plant, President & CEO, TRW Automotive Holdings, Jean-Dominque Senard, CFO Michelin, Timothy Manganello, Chairman & CEO, BorgWarner; while the other room hosted presentations by Magnus Lundquist, CFO, Autoliv, Inc., SidDeBoer, CEO, Lithia Motors, Inc., and Phil Weaver, VP & CFO, Cooper Tire & Rubber Company.

The group got together again just before lunch to listen to Bob Carter, Group Vice President & General Manager of the Lexus Division of Toyota, and then the lunch presentation was a dealer panel moderated by, of course, Charlie Vogelheim from JD Power (you knew I was going to say that). The dealer panel, purposely made of only privately owned large dealer groups, included DCH, Mile One (both large enough to be included in Automotive News’ “Top 125 Dealer Groups” in the country, but were not listed because each declined to reveal their exact gross numbers); and an old acquaintance of mine from Long Island City, Bruce Bendell, from Major Automotive Group. (I’m old enough to remember that, at one time in the past, Major was actually a public dealer group).

The shortened afternoon (so folks could spend some time on the last Preview Day of the car show), had another set of “dueling” presentation, one by Mark Igo, Vice President & General Manager of the Infiniti Division of Nissan Motor Company, and the other by Donald Johnson, Chairman, President & CEO, Aftermarket Technology Corporation.

The second day of what I think was probably the most comprehensive automotive analyst conference of the year, wrapped up with a final presentation by Tom Libby, Analyst & Director of JD Power’s Power Information Network, with a summarized version of his annual Automotive Franchise Assessment. The Morgan Stanley Global Automotive Conference had presentations by over 29 different companies in two days, quite a first class event, and definitely not one to miss if you follow the automotive sector closely.


Now On to the CAR Show…

Understand, just because I don’t go into as much car detail as my esteemed colleague did on her guest writer blog entry on the Chicago Auto Show a couple of months ago, doesn’t mean there weren’t as many (or more) fascinating cars and exhibits, it just probably means her observations and writing talent is more detailed and thorough than mine. I like to just hit a few of the highlights and make some broad observations, and will spruce it up with some of her pictures interspersed in the text (you can tell they are her pictures, there is no lack of Ferrari and Lamborghini shots…).

First, the world debuts, exclusively shown for the first time at the New York International Auto Show.

World Debuts, Production Vehicles:
2009 Ford Flex
(the new three row crossover introduced by Mark Fields and Alan Mulally the morning of the first preview day of the show)
2008 Ford F-150 Chip Foose Edition
2008 Ford Mustang KR (another venture with Carroll Shelby)
2008 Ford Expedition Funkmaster Flex Edition (no explanation required I hope)
2008 Honda S2000 CR
2008 Infinit G37 (a coupe version of the best selling G35)
2008 Jeep Liberty
2008 Lexus LX 570
2008 Mercedes-Benz CL65 AMG
2007 Nissan 350Z Nismo (on sale in July)
2008 Subaru Impreza
2008 Subaru B-9 Tribeca


World Debuts, Concept Vehicles:
Chevrolet Trax minicar +
2 Other Chevrolet minicars
Now, after the unveiling, you have the opportunity to pick your favorite concept of these three, by going to www.vote4chevrolet.com and casting your vote (after seeing all three in person, I’d abstain...but that’s just me)
Hyundai Genesis Sedan
Infiniti EX Crossover (the car has a liquid crystal glass roof that can turn translucent to shield passengers from the sun, or curious onlookers…neat but for some reason I if I had it, I think it wouldn’t work right, but again, that’s just me…)


Green is nice but Power Rules - or as the Wall Street Journal Titled it: “Horsepower Nation: New Car Models Boast Speed, Size, Power While Washington Buzzes About Biofuel, At New York Car Show, Big is Beautiful

So the fashion is everything “Green” these days, with Hertz even promoting a line of “Green” (hybrid, fuel efficient) labeled cars to rent, I just today noticed when I jumped on their site to rent a car, but you certainly wouldn’t know it from the vehicles featured at the New York International Auto Show this year. Yes, Toyota had its 34 miles per gallon Yaris, and its hybrid Prius sedan, etc., and General Motors even showed for the first time its trio of concept “mini” vehicles that consumers can vote on for popularity (see “World Debuts, Concept Vehicles” above), but the watchword and theme of the show was clearly big, in-your-face horsepower, as the Wall Street Journal suggested in its story April 5, with the headline above.

Case in point, in addition to the Mustang muscle car, the Shelby GT500KR, with a 5.4 liter supercharged V8 engine that does 540 horses, Ford also showed off their F-150 Foose custom pick-up designed by Chip Foose, also powered by a supercharged V8 that does 540 horses and 500 pound feet of torque. DaimlerChrysler premiered its Mercedes’ CL65 AMG with its 6 liter, 604 horsepower, V12 engine…better line up quick if you want one of these creatures though, as Mercedes says it will limit worldwide production to 40 units, including 18 slated for the US. To complement the CL65 AMG, however, Mercedes will make a CLK63 AMG Black Series, a “street legal” version of a race car, that has a 6.3 liter V8 engine with 500 horsepower (heck, seems to me the F-150 Foose pick-up could leave it in the dust).

Of course, GM wasn’t only thinking “tiny tots” at the show; they also premiered a pair of Buick “Super” cars with V8 engines that offered 300 horsepower, and a new production version of the Hummer H3 sport utility vehicle with a 295 horsepower V8.

So this all reminded me a little bit of the Hollywood types that are photographed driving a Prius around town, but in their garage have exotic sports cars withenough horsepower to blow the doors off of cars you and I drive. Or, more prosaic was Mike Jackson’s, (CEO of AutoNation, the nation’s largest publicly traded dealership chain), observation as presented in the Wall Street Journal, that fuel efficiency has consistently ranked behind cup holders and sound systems in consumer desires over the past 20 years.


And, finally, move over biofuel, in the spirit of alternative fuels and energy conservation, they have invented a vehicle that runs entirely on chocolate..."M & M's" to be precise. Not only does it not require foreign oil but, take it from me, "fill-ups" are much more desirable...




Okay, not really, its just the result of my Ferrari crazed colleague's need to take a candy break at the giant "M & M" store across from the hotel that housed the Morgan Stanley Automotive Conference - the shot is of the "M & M" sponsored rase car on display inside the amazing three story "house of chocolate."





...At Night, Wonderful Event Highlighting a Fantastic Cause (More Evidence, Once Again, that “Car Guys” are Still the Best)

As mentioned above, since my esteemed (Ferrari obsessed) colleague, Demetra Markopoulos, has a writing talent and eye for observation more detailed than mine, so, under the prescripts of noblesse oblige, she penned the comments below on the 5th Annual Volvo Charity Gala

Thursday it was back to Cipriani for the 5th Annual Volvo Charity Gala. Known as the “The Volvo for Life Awards,” the event began in 2002 to recognize and honor the outstanding achievements of individuals in Safety, Quality of Life and Environment. A winner is chosen in each category to receive $50,000 to be donated to a charity of their choice, along with a trip to this event, where they are featured in a Volvo for Life Awards heroes documentary. At the conclusion of the ceremony, the Grand Winner is announced, and is the recipient of a “Volvo for Life,” meaning they receive a brand new Volvo every three years, in addition to the above.

Cipriani’s was elegantly decorated, had a plethora of good things to eat and drink, and swarming with VIP’s —including top executives, honorees and several of the judges, by the time we arrived. This year’s group of judges included: baseball legend, and humanitarian, Hank Aaron; heart surgeon, and founder of the Ethiopian North American Health Professionals Association, Dr. Ingida Asfaw, M.D.; Volvo for Life 3rd Grand Award winner, and founder of the Limbs of Hope Foundation, Hope Bevilhymer; star athlete, Olympic Gold Medal winner, and renowned politician, Senator Bill Bradley; attorney, chief fundraiser for NYC schools, co-founder of the Profiles in Courage Awards, mother, and daughter of John and Jackie Kennedy, Caroline Kennedy; film actor, and UNESCO Ambassador, Val Kilmer; artist, architect, and creator of the Vietnam Veterans’ Memorial, Maya Lin; actor, activist, and food conglomerate founder, Paul Newman; physicist, astronaut, and the first woman in space, Dr. Sally Ride; Volvo for Life 2nd Grand Award winner, and founder of the Baychester Youth Council, Earnestine Russell-Drumgold; humanitarian, and founder of the Special Olympics, Eunice Kennedy Shriver; and Volvo for Life 1st Grand Award Winner, and founder of the Red Feather Development Group, Robert Young. Everyone was waiting in anticipation for this year’s winners to be announced.

The event began with an introduction by Anne E. Belec, President and CEO of Volvo Cars of North America, LLC and was hosted for the second time by the Emmy-nominated actor and producer, Benjamin Bratt (widely known as Detective Ray Curtis in “Law and Order”) After addressing the crowd, Bratt announced the first two awards of the evening, the Best Buddies and the Alexandra Scott Butterfly Awards.

The Best Buddies program was created to “enhance the lives of people with intellectual disabilities by providing opportunities for one-to-one friendships and integrated employment.” Volvo honored a pair of friends, Brian Von Eiff and Brad Worrell, who committed their time not only to Best Buddies, but to each other. These two high school students from Carmel, IN, did an exemplary job in representing the mission of the organization, tremendously increasing participation in the program, and thus becoming great assets to Best Buddies.

Winner of this year’s Butterfly Award, was Samita Mohanasundaram. This 15 year old girl strives to give back to her community in more ways than can be imagined, well beyond her years. She volunteers her time to teach literacy to children in India, is a very active member of the Make-a-Wish Foundation, and has already put in over 870 hours of time into community service.

Created in memory of Alexandra Scott, the Butterfly Award goes out each year to honor a child hero, who- “like Alex-- helps make the world a better place.” Alex was a little girl, in the Philadelphia suburbs, that was diagnosed with cancer at age one. By the time she was four years old, she understood that other little kids had cancer just like her, and so she began a lemonade stand to raise money for cancer research. From its humble beginnings in Philadelphia, it wasn’t long before “Alex’s Lemonade Stand” had become an international effort, as children from around the world began their own lemonade stand fundraisers. In August of 2004, at the age of 7 years old and having raised over $700,000, Alex lost her battle to cancer. By the end of that year over $1.5 million dollars had been raised for Alex’s Lemonade Stand Fund.

This year’s Volvo for Life winner in the Environmental category was Eli Kahn, a 14 year old survivor of cancer. If he could survive the battle, Eli vowed to dedicate his time to cancer research, and in doing so, he founded the “Cartridges for a Cure.” The objective of this program is for individuals, organizations, and businesses nationwide to recycle their used ink jet and laser printer cartridges. Once turned in, the recycling company sends Eli a check, which he donates to John Hopkins to support pediatric oncology research.

Paula Lucas was the recipient of the Volvo for Life award in the category of Safety. She is responsible for creating the American Domestic Violence Crisis Line organization. Paula lived in the Middle East with her children, where they were victims of severe domestic abuse, having nowhere to turn for help. Upon their risky escape to the U.S., they were forced to start over in poverty. Despite the hardship and adversity, Paula was determined, and thus succeeded in creating this organization, where other victims in crisis overseas, much like her, could turn to for support.


Quality of life is often taken for granted by many of us in this country, who often don’t take the time to appreciate our blessings until we are made aware of the lives of those less fortunate. For me, this was the case when hearing the story of Rose Mapendo, the Volvo for Life Grand Award Winner. A pregnant Rose, her husband, and her eight children were imprisoned by the Congolese military, where she was forced to watch her husband’s torture and then execution. Her amazing courage and strength allowed her to persevere and eventually give birth to twins, while imprisoned. Finally, after sixteen months of brutality, Rose and her family were transferred to a refugee camp, where they were rescued and brought to the U.S., settling in Arizona. After learning how to read, write and drive, Rose has dedicated her time to Mapendo International, (in collaboration with the UN and US Department of State), named in her honor, to care for, protect, and rescue other African refugees.

Subsequent to the awards’ ceremony, guests were entertained by Sweden’s The Soundtrack of Our Lives, Kaissa, an African singer, and the Tommy Castro Band from the Bay Area. The honorees mingled with the attendees, and a great time was had by all. It was a tremendous event, overwhelming in fact, in experiencing in the remarkable and heart-touching stories at the 5th Annual Volvo for Life Awards. I don’t think anyone that attended could help but be moved by the occasion. I can think of no better way to end a very busy and substantive couple of days in the city that never sleeps…



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