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Sunday, September 23, 2007 

Vol. 3 No. 17

A Personal Thanks to the International Automotive Remarketers Alliance (IARA)

It’s things like that are remembered the most…

I was debating on whether to make a blog entry on this, because I don’t want it to sound like self aggrandizement (although it kind of does, and in truth probably, kind of is…), but I am very proud of the fact that upon the expiration of my term as Director, the International Automotive Remarketers Alliance (IARA) recently presented me with a plaque to recognize my contribution to the group. As you can probably guess from reading just about anything I’ve written about the industry, things like this mean a lot to me, as does participation in the group itself. The thing I like best about the car business is interacting with the people in it, and, as I've become more focused on the remarketing area of the industry over the last half dozen years or so, I’ve become continually more enthusiastic about this rapidly developing and advancing sector of the business, no better evidenced than in the membership and activities of the IARA.

Even a few short years ago, if I had predicted that the “best and brightest” in the broadly defined automotive business would create and participate in a group focused on vehicle remarketing, most would think I was a bit off (most usually do anyway, but that’s another story). If I would have said that in just a few short years after its launch, this remarketing focused alliance would launch the industry’s first full scale Automotive Remarketer Certification Program, with a sophisticated curriculum that includes 25 courses divided into five units (Remarketing Channels, Pre-sale Activities, Actual-sale Activities, Post-sale Activities, and Legal, Ethics and Terminology), I can say most everyone in the industry would have said that was beyond wishful thinking. But it is true, an organization like IARA in just a few short years has moved the needle so far in concentration of vehicle remarketing that it is in reality helping to transform what used to be the least advanced and least sophisticated area of the car business, and is propelling it to the forefront in education, best practices and in advancing technology.

This organization truly is living up to its mission statement, to be the primary source providing education, ethics, operational standards and best practices governing the automotive remarketing industry. I’m proud to have been recognized for having served as a member of the Board of Directors, and hope to contribute as a member for many years to come. Thanks to you all, “car guys.”

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